NO DUMBING DOWN
No Dumbing Down: A No-Nonsense Guide for CEOs on Organization Growth is a book for a company’s senior-most leaders. It teaches them how to do a job only they can do: aligning the organization’s internal and external strategies for profitable, sustainable growth. Why do leaders need this guidance? The problem is misunderstanding what it takes to grow. When most companies try to grow, they invariably over focus on sales and revenue-growth — at the expense of making sure they’ve aligned the infrastructure needed to support that growth. The result? Sales outpace the company’s ability to fulfill its promises.
Suddenly, product quality drops; employees get overwhelmed by rework; customers grow dissatisfied as commitments are missed; firefighting becomes the norm; top people run for the exits; and the company’s reputation tanks. What happened? It’s not that Marketing did a poor job building demand, or Sales couldn’t close, or Engineering designed a lousy product. It’s that the organization’s cross-functional alignment was missing. The fix is something only the senior leaders can do. Only they have the necessary control. Only they can see from above. Only they can make sure that what happens inside the company can support what’s happening outside. This book will help CEOs and other senior leaders create and align the internal strategies and structures that support external growth.